How I guide teams, shape strategy, and create meaningful experiences

Product design leadership is more than solving problems. It is about creating the conditions for great work to happen. I build and support teams that craft thoughtful, cross-platform solutions spanning Meetings, Mobile, Rooms, and Workspaces. Grounded in real user needs and driven by measurable outcomes, my approach blends empathy, curiosity, and collaboration to deliver intuitive and impactful experiences that make a difference.

Interested in seeing a case study that walks through my design process and principles? Please message me from the About Me section.

Operational Design Leadership

Designing great products starts with leading great teams.

We Are Becoming Human Behaviorists

As AI evolves, design is shifting from static screens to adaptive, behavior-aware systems. To stay effective, we must understand intent, motivation, and emotion, not just usability. Our role is to guide AI, keep the human element in focus, and prepare our teams for the changes ahead. As leaders, we are not just building today’s experiences. We are shaping tomorrow’s.

Communication Systems

I design how teams communicate through rituals, documentation, and async updates so no one is left guessing. I coach team members to write clear updates, give and receive feedback effectively, and lead conversations that lead to decisions. When communication flows, work improves, alignment strengthens, and momentum builds.

Clarity is Kindness

Managing people is not just about tasks. It is about understanding how they work best. I adapt my leadership to each person’s style, motivation, and growth goals. I build trust through regular one-on-ones, transparency, and clear expectations. I celebrate wins, set healthy boundaries, and create space for honest conversations, even when they are tough. Clarity fuels confidence and meaningful progress.

Psychological Safety & Fuel in the Tank

People do their best work when they feel safe and energized. I watch for energy drains like misalignment, unclear priorities, or bloated calendars and work to remove them. I protect time for focus and create room for rest, reflection, and creativity. To me, safety means the freedom to be honest, take risks, and grow without fear of blame. Burnout does not come from effort alone. It comes from energy spent in ways that do not renew us.

Delegation & Role Clarity

I bring structure to who owns what and why. I define roles, set expectations, and delegate not just to move work but to help people grow. Everyone understands their responsibilities, how they fit into the bigger picture, and where they have room to lead.

Coaching, Growth & Performance

I take an active role in helping people grow. Through regular one-on-ones, feedback, and transparent conversations, I support both day-to-day performance and long-term development. Whether someone is honing their craft or stepping into leadership, I meet them where they are and help chart the path forward.

Conflict Management & Decision-Making

Tension on a team is inevitable. My job is to help people surface disagreements respectfully, clarify decision-making authority, and move forward together. I protect space for open dialogue while holding the team accountable to outcomes. Healthy conflict, handled well, unlocks clarity and sharper thinking.

Structuring Goals & Sub-Goals

I help teams define goals that are focused, motivating, and actionable. Whether aligning on product vision or setting quarterly OKRs, I break things down into measurable steps that connect the big picture to daily execution. My role is to translate leadership priorities into individual ownership that people can rally around.

From Execution to Strategy

Design leadership is not just about delivery. It is about impact. I connect design decisions to business goals, user behavior, and platform health. I help teams show their value through storytelling, insight, and dependable execution. I advocate for UX to be involved early, shaping the strategy instead of reacting to it.

Leading a strong team is the foundation. But clarity only scales when everyone is aligned. That is where strategy, context, and shared understanding come in.

Strategic Alignment & Discovery

Progress starts with shared understanding. These methods help teams align early, surface assumptions, and define the right problems to solve. This lays the groundwork for faster and smarter decisions.

  • Stakeholder Mapping

    Identifying the right stakeholders means understanding both influence and interest. I map individuals across key functions such as sales, marketing, product, customer care, and even external partners to ensure the full ecosystem is represented.

    This approach brings diverse perspectives to the table early. It supports more informed decisions, stronger collaboration, and fewer blind spots down the line.

  • Stakeholder Interviews

    To deeply understand the problem space, I lead interviews across disciplines to capture a range of perspectives including technical, strategic, operational, and customer-facing voices.

    These conversations reveal hidden constraints, surface opportunities, and challenge assumptions. They lay the groundwork for informed solutions and help teams avoid missteps that come from incomplete understanding.

  • Assumption Mapping

    Assumption mapping is one of my go-to tools for building consensus and uncovering misalignment. It helps teams surface what they believe to be true, often for the first time, and evaluate those assumptions against reality.

    By identifying risks, uncertainties, and blind spots, we create space for honest conversations. This shared understanding leads to smarter decisions, clearer priorities, and stronger team alignment from the start.

  • Problem Framing

    Problem Framing

    When teams are spread out, alignment can slip, especially around what problem they are actually solving. A clear understanding begins with clearly framing the challenge.

    Whether the focus is on customers, internal processes, or business goals, I help teams define the context and conditions that matter most. Through targeted workshops, we align around the real issues, the biggest opportunities, and the path forward with confidence.

  • UX Playbook Workshops

    UX playbook workshops help teams cut through ambiguity and build alignment around experience goals. I design these sessions to uncover friction points, define guiding principles, and establish reusable patterns and behaviors.

    The result is a shared foundation that teams can use to make faster, more consistent decisions while staying anchored to the user experience.

Prototyping & Research

Ideas are only valuable when tested. This section covers how I help teams move quickly from concept to evidence by using research, prototyping, and structured experimentation to reduce risk and unlock insights.

  • Design Sprints

    When teams need momentum, I lead design sprints to rapidly explore, prototype, and validate new ideas.

    These time-boxed sessions bring cross-functional teams together to align quickly, reduce uncertainty, and turn abstract problems into tangible progress. They accelerate decision-making while keeping creativity and focus high.

  • Formulating Effective Hypotheses

    Strong hypotheses focus teams and reduce guesswork. I help teams frame clear, testable statements that guide research, shape experiments, and validate direction.

    By turning assumptions into measurable questions, we uncover insights faster and make decisions with more confidence and less risk.

  • Applying Research

    Research helps teams move from guesswork to clarity by grounding decisions in real customer needs and behaviors.

    I make the research process inclusive, from planning and recruiting to synthesis, so insights resonate across the team. When stakeholders are involved, empathy grows and solutions improve.

    I guide teams in shaping the right questions, choosing the right methods, and running research that leads to confident and informed decisions.

  • Concept Testing with Qualitative Insights

    Concept testing reveals what works, what does not, and why. I lead teams through structured interviews and feedback sessions that uncover early signals of value, confusion, or friction.

    By mapping qualitative insights directly to the concept, we guide iterative refinement, align stakeholders, and ensure we are building something that resonates with real users.

  • Team Visualization Synthesis

    I use visualization synthesis to help teams make sense of messy research data together. By capturing insights visually, we reveal patterns, surface themes, and create a shared understanding of what the data is really telling us.

    This method transforms findings into something accessible, collaborative, and actionable, so teams can move from insight to impact with confidence.

Communication & Experience Infrastructure

Clarity is a design decision. These tools make strategy visible. From flow maps to communication plans, I help teams create artifacts that keep everyone aligned, informed, and focused on the experience we are building.

  • Mapping the Output

    Clear visuals help teams stay aligned and turn strategy into action. The key is choosing the right tools, whether it is a journey map, screen flow, or pitch deck.

    I help teams create artifacts that make complex ideas easy to understand and act on. I also ensure these artifacts stay relevant as projects evolve, so they continue to support clarity and alignment at every stage.

  • Defining Experience States

    I work closely with internal teams to define and document the full range of product screen states, from first-time use to edge cases.

    Clear experience states help designers, developers, and QA teams stay aligned by reducing ambiguity, catching gaps early, and ensuring the product behaves seamlessly across the full journey. It is one of the most practical ways to prevent confusion and elevate execution.

  • Communication Strategies

    Clear, consistent communication is a cornerstone of great user experiences. I help teams map the full communication journey across onboarding, usage, support, and beyond to ensure every message feels intentional, timely, and aligned.

    By identifying gaps, overlaps, and tone inconsistencies, we craft strategies that deliver clarity and build trust. This turns fragmented moments into a seamless and engaging experience.

  • Pinpointing Critical User Flows

    I guide teams in mapping core user flows to uncover the highest-impact moments within a product experience, where users engage, convert, or drop off.

    By visualizing these key interactions, we can identify friction, streamline decision points, and prioritize what truly needs refinement. This is a practical and high-leverage way to drive clarity and improve outcomes across design, development, and product teams.

  • Journey Gap Analysis

    I lead journey gap analyses to uncover disconnects between the digital experience and real-world expectations. These gaps often reveal friction, missed moments, or inconsistencies that undermine trust.

    By identifying and addressing them, we align experience delivery with user intent. This elevates satisfaction and strengthens the overall strategy across channels and touchpoints.

Holistic Journey Design

Zooming out reveals what really matters. Here, I map the full user journey by connecting moments, behaviors, and opportunities across channels to ensure the experience holds up from start to finish.

  • Building Customer Profiles

    I help teams move beyond static personas by building dynamic customer profiles rooted in real jobs-to-be-done, motivations, and pain points.

    These profiles serve as living tools, not just audience snapshots. They guide solution mapping, prioritization, and experience design. The result is a product that is more relevant, more tailored, and more effective.

  • Journey Mapping for Holistic Experience Design

    I create journey maps that visualize every stage of the user experience, capturing key touchpoints, behaviors, emotions, and opportunities.

    These maps help teams step back, see the full picture, and identify where the experience shines or breaks down. They are essential tools for spotting gaps, optimizing interactions, and designing more seamless, human-centered journeys.