Eventure Tour Co. Project Walkthrough

Eventure Tour Co. specializes in electric bike tours around the picturesque Santa Rosa Beach area. Owned by seasoned Emerald Coast residents, the company offers unique insights into the region's must-see attractions as well as hidden local gems.

To secure funding for this innovative e-tour business, I developed a visual prototype, which involved extensive research on Google mapping for self-guided tours, local advertising opportunities, comparisons between native and web-based apps, and geofencing technology.

Upon finalizing the project requirements, I mapped out the data points, designed the information architecture, and developed high-fidelity visual composites, culminating in an interactive InVision prototype. My favorite aspect of this project, aside from exploring California and Florida on e-bikes, was delving into the concept of guided tours versus self-guided tours, and analyzing the implications of each approach on the brick-and-mortar business model.

Additionally, I had the opportunity to meet with Don DiCostanzo, the CEO of Pedego® Electric Bikes, to gain valuable insights on market feasibility and further refine the project's direction.