Refining the ProChain Solutions Customer Journey
ProChain Solutions, a leader in project management strategies and tools, partnered with us to refine their digital experience—enhancing existing systems, creating clearer user flows, and simplifying complex interactions. The platform integrates with Microsoft Project to give users daily or weekly overviews of tasks and progress, but the previous interface was difficult to navigate and underutilized by teams.
My goal was to redesign the application around a single priority: ease of use. To increase adoption and make the platform feel more intuitive, I immersed myself in the experience as if I were a ProChain client—bringing an ethnographic lens to the project from day one. If you are interested in a more detailed look at my processes or would like to request a case study, feel free to visit the Methods page or contact me through the About Me page.
The Challenge
While the platform was powerful, it wasn’t approachable. Users often struggled with task navigation, unclear data flows, and a lack of intuitive design. The complexity discouraged daily use, and overall adoption lagged as a result.
The core challenge was clear: redesign the product in a way that made it feel instantly understandable and easy to integrate into day-to-day workflows—without sacrificing the depth and capability that made it powerful.
The Solution
I began by stepping into the users' shoes—training as a ProChain client, observing real-time usage, and conducting in-depth interviews with stakeholders and end users. This ethnographic approach allowed me to uncover key friction points and design from a place of lived insight rather than assumption.
With user research in hand, I led the UX and UI strategy, reworking the information architecture to simplify the most commonly used workflows. We reorganized complex data flows into a structure that mirrored how users actually think and work, prioritizing clarity, hierarchy, and logical grouping.
I redesigned the interface with a focus on consistency and intuitiveness, ensuring visual patterns matched user expectations and helping reduce cognitive load. We ran multiple rounds of prototyping and usability testing, rapidly iterating based on feedback to refine interaction patterns and surface the most relevant information at the right moments.
The Results
The new experience delivered measurable improvements across the board:
User interaction increased by 25%, with a marked boost in daily logins and session length
Task completion rates improved by 30%, thanks to clearer flows and simplified navigation
Ease of use scores rose by 40%, as reported directly by users in follow-up surveys
Platform adoption grew by 35% within the first three months of rollout—clearly demonstrating the impact of a user-first redesign
By prioritizing empathy, clarity, and simplicity, we helped transform ProChain’s platform into a daily-use tool that teams could rely on—and even enjoy using.
