Refining the ProChain Solutions Customer Journey
ProChain Solutions, a leader in project management strategies and tools, partnered with us to enhance existing systems, create new user flows, and simplify complex processes.
The application serves as a comprehensive project management tool, offering users daily or weekly overviews of tasks and progress, sourcing data directly from Microsoft Project.
Main customer goal: Ease of use
The primary challenge we addressed was increasing user adoption by creating a product that emphasized ease of use. ProChain's previous iteration was powerful but lacked intuitive design, making it difficult for users to fully engage with the platform and incorporate it into their daily workflows. Our goal was to streamline the user experience, ensuring that the product was not only functional but also effortless to use, which would encourage broader and faster adoption across teams.
Prioritizing user experience and design, I led the UX/UI development. To fully understand both the client's business objectives and the end-users' needs, I trained as a ProChain client, observed real-time usage, and conducted interviews with stakeholders and users.
By assuming the role of a ProChain client, I took an ethnographic approach, immersing myself in the "live and work" mentality. This hands-on experience allowed me to identify key design opportunities and informed my decisions for simplifying complex workflows, ensuring the design truly served the users' goals.
As a result, user interaction increased by 25%, with task completion rates improving by 30%. The redesigned interface saw a 40% increase in ease of use, as reported by users, and adoption of the updated system grew by 35% within the first three months of implementation. This emphasis on ease of use significantly contributed to faster adoption and better integration into users' daily routines, ensuring that the product became a valuable tool for managing their projects more efficiently.
| Stage | Challenge | UX Solution | Result |
|---|---|---|---|
| User Research | Users found the product complex and difficult to navigate | Conducted ethnographic research and interviews to understand user pain points and workflows | Identified key usability issues and defined user needs |
| Information Architecture | Complex processes and overwhelming data | Simplified the user flow and reorganized the information architecture | Enhanced clarity, reducing user confusion |
| UI/UX Design | Inconsistent and unintuitive interface | Redesigned the UI for clarity and ease of use, with a focus on intuitive navigation | 40% increase in ease of use, as reported by users |
| Prototype Testing | Difficulty in quickly completing tasks | Created prototypes and ran usability tests to refine the interface based on user feedback | Increased task completion rate by 30% |
| Product Adoption | Low adoption due to complexity of previous iteration | Focused on ease of use and streamlined workflows in the redesign | 35% increase in adoption within the first three months |
