Refining the ProChain Solutions Customer Journey

ProChain Solutions is a renowned provider of project management development strategies and tools. Collaborating with the brand, our aim was to enhance existing systems, create new user flows, and simplify complex processes.

The application serves as a comprehensive project management tool, offering users daily or weekly overviews of their tasks and the corresponding progress or status. The high-level application sources its data from Microsoft Project.

Prioritizing design and user experience over the technology itself, I spearheaded the UX/UI development for this project. To gain a deeper understanding of the client's business objectives, as well as the end-users' goals, processes, and context of use, I underwent training as a ProChain client, observed individuals using the product, and conducted interviews with stakeholders and users.

Assuming the role of a ProChain client, I adopted a light ethnographic research approach, immersing myself in the "live and work" mentality to generate fresh ideas for addressing existing challenges. This hands-on experience not only guided my future design decisions but also helped me identify the key elements that would support these decisions.